The interest and participation in health promotion and wellness activities has been a virtual explosion for the past two decades. This scenario is apparent throughout the world as the conscious and deliberate approach to not only an advanced state of physical and psychological/spiritual health but also associated with a lifestyle.The "wellness revolution," especially in terms of diet and exercise, has been affected by both scientific findings and cultural changes where it involves at least five more areas than just physical well-being (emotional, spiritual, social, intellectual and occupational).
The application of biotechnology and wellness technology is expected to create an added value to food products, nutraceuticals, cosmeceuticals, healthcare sectors, industrial bioprocessing sectors and not neglecting the new business advantages. Discovering new trends and challenges creates a platform to explore either by furnishing fresh findings with supported scientific evidence or by creating new niches of commercial opportunities in this booming industry.
WELLNESS 2012 is held for the fourth edition this year, will indeed promise a great line-up of exhibitors, comprising from the various sector in the wellness industry. It is for this purpose, the WELLNESS 2012 is definitely the platform to make on the spot sales, produce orders, identify new markets, establish network or just be there for your business data gathering and obtaining ideas for your future plans! This opportunity is given to expose the colorful, healthy lifestyle, making this a complete body, mind and spirit event!
INSTITUTE OF BIOPRODUCT DEVELOPMENT, UTM led by Professor Dr. Mohammad Roji bin Sarmidi as the Organising Chairman will facilitate and complement today,s needs in the wellness industry. Both Malaysian and International companies are given this stage to create brand awareness that can accelerate the growth of these products & services to the Malaysian & Global market.
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